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Home page > Grasse & the perfume > GRASSE, AT THE SOURCE OF PERFUME

GRASSE, AT THE SOURCE OF PERFUME

1. FROM A CITY OF THE TANNEURS TO THE CAPITAL OF PERFUME

Is Grasse the cradle of French perfume? Well no! Montpellier is, first famous for its water plant. Yet in the early seventeenth century, the monarchy decided to promote the production of perfumes in order to supply its court, so fond of fragrances. At the time, Grasse prospered with its many tanneries.

Grasse, by its geographical and economic situation was the ideal city for this development: with a mild microclimate, perfect to acclimate Italian citrus fruits, abundant waters with numerous sources, and finally a vibrant and dynamic city to drain an industry which will quickly become flourishing.

Grasse people were responsible for many innovations in the field of perfumery. Whether the creation of grafted jasmine, the massive plantation of centifolia rose, of tuberose ... They are also responsible for the development of scented products commercial network ... It’s a fact that Grasse people brought their inventiveness and tenacity to perfumery to become the capital of the world!

2. TOWARDS A NEW ERA

The arrival of the Second World War slowed this growth. Subsequently, Grasse supremacy has declined, threatened by many countries competition. However, the quality and expertise of the French perfume industry was not contradicted. With the advent of synthetic perfumes and food flavors, Grasse industry has found a second line of development. Today it remains the jewel of perfumery in France. Abroad, it is more than ever a symbol of French quality ... This is why the perfume is still and always closely related to Grasse for the composition and to Paris for its perfumers designers!